Now we’ve had a day or so to absorb George’s statement and the impact on our personal finances, what […]
Year: 2012
Why do a social audit?
For CEO’s of charities and voluntary organisations receiving public funding a major challenge ahead in 2013 is likely to […]
How to implement an effective referral strategy
In conversation with a client a few days ago, I had one of those wonderful (but all too rare) […]
Making a difference
While listening to a well-known classical radio station today, I heard an advertisement for a leading alcoholic spirits brand, […]
“But that isn’t what I wanted”
When I asked Google to search on “Importance of briefing” I was offered 25.4 million results. A quick scan […]
What’s worse than not measuring?
I’m passionate about the need to measure marketing. Most of our clients will probably have heard me go on […]
Takers versus givers- why financial regulation fails
We’ve all read the news about flawed financial regulation, excessive risk-taking, poor auditing and lack of personal responsibility in […]
Lazy marketing
It’s Friday afternoon and sometimes at the end of a long week I get a bit grumpy, so I’m […]
Ethical marketing-what’s your Plan A
Congratulations to M&S as they now enter their 5th year of Plan A, initially committing the company to 100 […]
Policing brands – who wins?
There have been some striking examples of over zealous Olympic brand policing hitting the headlines recently. Earlier this month, […]