Like many hundreds of thousands of other parents, last Thursday was a big day for Gill and I, waiting […]
Year: 2013
If you could get your money back…
… what would you stop doing? We have all probably done things that didn’t work, or at least not […]
Click & collect turns the tables in the High Street versus e-commerce rivalry
Tustains Jewellers in Leamington Spa launch their new click & collect service this week. Tustains are in good company […]
Balance fact and feelings to make more customers buy
If you have never read one of Seth Godin’s blogs, I would thoroughly recommend you give them a try. […]
Summer holiday observations
After a hectic week and looking out of the window at pouring rain, I guess the summer holiday season […]
Understanding how customers really use products
I’ve seen the latest Volkswagen TV ad a few times now and for me it is a worthy successor […]
Shows and events- to exhibit or not?
Scarcely a day goes past without me being invited to attend a trade show, business expo, seminar, event or […]
Conflicting objectives?
Like many people, I’ve been following the story over the last few days of the CQC alleged cover up. […]
What’s your manifesto?
The Marketing Society recently published a new manifesto for marketing excellence in their words “a new and improved formula […]
Geese, golden eggs and marketing strategy
Like many of you, I am often asked what we do for our clients, usually by business owners who […]