I’m not a particularly loyal supermarket shopper. Sometimes my choice of shop is driven by my location, so for […]
Year: 2013
The power of WHY
In a recent blog, I was describing how children go through that phase where they keep asking “why?” – […]
Are your customers really at the heart of your business?
Yesterday I travelled to the Marketing Week Live! conference at London Olympia to find out at first hand from […]
Marketing and the council elections
Even those who don’t follow politics closely will have stuggled to avoid the media coverage of this week’s council […]
Pass it on-part 3
Yes, the moment you avid readers have been waiting for! The third and final installment of my thoughts on […]
Who asks ‘stupid questions’?
I attended a great meeting this morning, organised by CESTAM at Worcester Bosch. The excellent keynote presentation by the […]
5 top tips on making desicisions
I’ve just read an interesting article by David Wethey, founder of AAI, writing for the Marketing Society. He offered […]
Pass it on- part 1
At our marketing club this week, we were focussing on Word of Mouth Marketing – how it works; why […]
Pass it on- part 2
Back to Word of Mouth Marketing – what are the challenges and how do we make it work for […]
Sales AND Marketing- joining the dots
Here’s a little exercise for you that might be useful. Make a quick list of what you consider to […]