On Thursday John Lewis reported strong Christmas results, like for like sales up 6.9% vs. the previous year. Whilst […]
Month: January 2014
Do your funnels leak or filter?
Sales and marketing often use the concept of a funnel to describe the process by which opportunities turn into […]
Wow – what happened to our big name brands?
Woolworths, HMV, Ratners, PanAm, Blockbuster, Comet … Big name brands that suddenly disappeared from our lives in recent years […]
How better marketing can increase charity donations
The UK Government Behavioural Insights Team (or BIT for short) recently gave some thought as to how Joe Public […]
Beware the race to the bottom
Price competitiveness – it’s a topic that always guarantees an interesting discussion with a client but one that is […]
