Aardvark Marketing Consultants Ltd have again been recognised this year as innovative leaders winning the Corporate Vision Magazines Technology […]
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Are you buying marketing without a list?
Have you ever stood at the checkout in grocery supermarket and wondered how you managed to spend so much? […]
The evolution of marketing segmentation
We’re in a golden age of marketing segmentation and automation. Marketers are benefiting from being able to personalise marketing […]
5 top tips to write a blog
Unless you have an effortless funnel of perfect customers landing on your doormat at regular and manageable intervals you […]
How to get to grips with content marketing – webinar
Why have content marketing as part of your marketing plan? In this webinar we will be outlining a strategic […]
Book review – Everybody Writes by Ann Handley
“If you have a website, you are a publisher. If you are on social media, you are in marketing. […]
Top tips for a strong pricing strategy
Pricing strategy is undoubtedly the Cinderella of the marketing toolkit. Whilst managers get excited about developing new products or […]
Snatching defeat from the jaws of victory
Imagine this situation: Your biggest customer, on whom you depend heavily for sales and profit announce that they are […]
Stop Working Below Your Pay Grade
There are three main resources in business: money, people and time. The only one under our control is time. […]
Have you got a Marketing Camel ?
There is an old saying that “a camel is a horse designed by a committee”. Lots of features which […]
